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How does reaching newborns and their families impact this statistic?
Research by the Council for Early Child Development tells us that newborn experiences significantly matter. The relationship between caregiver and infant plays a pivotal role in influencing the neural pathways for language and higher cognitive functions, especially within the first 12 months of a child’s life.
Introducing families to quality information and resources that influence how they interact with their newborn is critical to improving the child’s subsequent life chance.
Why does this matter to business?
The stock of human capital in British Columbia is key to its long-term economic success. This means early childhood development is a critical issue for business leaders, because the years before age six set in motion factors that will determine the quality of the future labour force.
Excerpts from 15x15, a report prepared for the Business Council of BC.
How can business help?
WHY DOES THIS MATTER TO EVERY BRITISH COLUMBIAN?
You have the opportunity now to impact a child's life-long development in BC. The children of today become tomorrow's adults. And when adults have better life success, our communities are stronger and more resilient.
HOW CAN YOU HELP?
$25 funds at least three Books for BC Babies resource kits.
$100 funds 15 kits.
